thetechpmm.com

Henry Wang

Fractional Product Marketing & GTM Strategy

Three angles, one marketer.

📝 Messaging: Clear, compelling, and differentiated positioning that resonates with your audience. 10+ years crafting product narratives that drive adoption.

🚀 Go-To-Market: End-to-end GTM strategies that maximize impact, from launch to sustained growth. Proven success at Google and high-growth startups.

📢 Thought Leadership: Content that educates, builds credibility, and accelerates decision-making. Published 30+ pieces generating 1M+ views.

Why work with me?

My superpower: translating complexity into clarity.

Customers don’t buy what they don’t understand. I bridge the gap between what a product does and why it matters, crafting messaging that drives action.

Mobile advertising oversimplified

Here's how I can help:

Let’s nail your GTM strategy.

Every great marketing effort starts with three fundamental elements:

1️⃣ Audience: Who we’re talking to

2️⃣ Message: What we’re saying to them

3️⃣ Channels: How we’re reaching them

With these defined, we can plan, build, and execute with confidence. The impact will last long beyond my engagement.

My Work:

Unifying Google’s Developer Messaging to Increase Cross-Sells

Google had multiple developer-facing products but lacked a cohesive story. I led the rollout of Google’s Developer Narrative—"Develop, Grow, Earn"—to clarify Google’s value proposition, streamline cross-selling, and boost adoption.

The result? A 10% increase in cross-sell revenue and a more effective sales team.

Global sales deck

Positioning Springboard as the Leading Job-Guarantee Bootcamp

In a crowded online education space, differentiation was critical. I refined Springboard’s messaging to highlight its job guarantee, positioning it as the top choice for career switchers.

This resulted in a 2x increase in lead-to-enrollment conversion rates.

Job guarantee page

Growing Revenue at Moloco with Targeted Product Marketing

I led a team of four PMMs to refine messaging, enhance sales enablement, and drive customer education. These efforts contributed to a 1.4x increase in revenue for Moloco’s DSP and retail media products.

Guest feature

Turning YouTube into a High-Performing Growth Channel

To build top-of-funnel awareness, I launched a video content strategy focusing on career advice and industry insights. The result? Springboard’s YouTube channel grew from 3K to 50K subscribers, generating 5M+ views and 300+ monthly course applications.

Data science playlist

Launching Liftoff’s No IDFA? No Problem. Campaign

When Apple’s iOS 14.5 update changed the adtech landscape overnight, I led a strategic thought leadership campaign to educate advertisers on privacy-friendly solutions. This campaign generated 1,000+ MQLs and positioned Liftoff as a trusted industry leader.

Blog post

Strengthening Customer Relationships Through Advisory Boards

At Moloco, I launched the company’s first global customer advisory board to gather feedback and foster partnerships with top gaming advertisers. The result? A 17% MoM increase in ad spend from participating customers.

Case studies

Services

Fractional Packages

Full: $10,000/mo
Strategic leadership for product marketing and GTM execution. Ideal for companies needing a seasoned marketing leader without hiring full-time.

Half: $5,000/mo
Deep engagement to drive key initiatives. Whether it’s launching a product, revamping messaging, or refining sales enablement, I’ll own key projects and deliver results.

Quarter: $3,000/mo
Fractional leadership or focused projects. Get VP-level marketing strategy plus execution without the overhead of a full-time hire.

À la Carte Services

GTM Discovery & Audit: $5,000
Launching a product? Messaging not resonating? I’ll conduct a deep dive into your GTM approach and provide a strategic roadmap for improvement.

Messaging & Positioning Workshop: $5,000
A structured workshop to refine your messaging and positioning, ensuring your value prop is clear, compelling, and competitive.

Thought Leadership Strategy: $5,000
Develop a thought leadership roadmap, including content themes, executive branding, and audience engagement tactics.

1-Hour Strategy Call: $300
Quick insights, strategic feedback, or a second opinion on your marketing challenges.

Let’s connect: huiwanghenry@gmail.com